Everything listed under: pr

Posted by Bo Muchoki, Research Associate As I experience the ups and downs of the job search process, which is a job in itself, potential employers often hit me with the classic interview question: What’s your biggest weakness?More often than not, I tell them that my biggest challenge is staying current with all of the changes that are revolutionizing public relations. Indeed the new PR professional’s most significant obstacle to success is getting up to speed with these changes and the new skil...

On Tuesday morning, celebrity chef Paula Deen sat down with Al Roker on the Today show to reveal that three years ago she’d been diagnosed with type 2 diabetes—and to announce an endorsement deal with pharmaceutical company Novo Nordisk and its product, Victoza.Deen’s announcement represents a largely missed opportunity for positive PR—and inversely demonstrates the power of connecting brands to the greater good...

A little less than a month ago, our resident expert @SweetTeaNPearls took over the social media platform for our Beauty Changes Lives client. Kicking off during the MTV video music awards, our fashion commentary and quirky ideas quickly tripled our Twitter followers and doubled our Facebook fans...