Everything listed under: Search Engine

I stumbled across this interesting infographic from MDG Advertising that compares and contrasts search marketing and social media. While there are many differences between search marketing and social media, they certainly both have their clear benefits in an organization's marketing. By definition search marketing is the process of gaining traffic from search engines such as Google, Bing and Yahoo...

Posted by Bo Muchoki, Research Associate As I experience the ups and downs of the job search process, which is a job in itself, potential employers often hit me with the classic interview question: What’s your biggest weakness?More often than not, I tell them that my biggest challenge is staying current with all of the changes that are revolutionizing public relations. Indeed the new PR professional’s most significant obstacle to success is getting up to speed with these changes and the new skil...