The Juice

By Gene Grabowski
on

Uber: The One Company Immune to Crisis?

I shouldn’t be writing this. After all, I make a living in public relations. But here goes: It seems like no matter what Uber does or how much bad publicity the ride-hailing company generates for itself, its success may be inevitable.


By Scott Sobel
on

Flying to Friendlier Skies: A Warning for United Airlines, Business and Politicians in a Populist World

United’s stocks are on a roller coaster ride and not in a good way.


By Scott Sobel
on

What is the Current Definition of the O’Reilly Factor?

The highest rated cable talk show or a new term for sexual harassment and a further loss of media credibility?


By Gene Grabowski
on

Middlebury: A College Crisis Case Study

Libertarian political scientist Charles Murray, author of the controversial 1994 sociological study The Bell Curve, ignited a crisis recently when he spoke at prestigious Middlebury College in Vermont.


By Brooke Spallino
on

Please Get Serious About Sustainability

If sustainability is a mere me-too or amounts to little more than window-dressing at your company, please stop pretending you’re supporting the concept and stop doing it right now.


By Gene Grabowski
on

Unless Your Name is Trump, Battling the Media Is for Losers

“Never pick a fight with people who buy ink by the barrel.”


By John Pascarella
on

Why Super Bowl Advertisers Get it Wrong, and How to Get it Right

Remember that funny Super Bowl commercial from last year? No? Neither do I. Remember how much that commercial cost? A lot.


By Ryan Schaefer
on

Why You Should A/B Test Your Next Email Marketing Campaign

It’s a simple concept: send out multiple versions of an email to see which one performs the best.


By Ryan Schaefer
on

This Week in Social from kglobal

Check out some of the best from some of the brightest (and me).


By Ryan Schaefer
on

The 10 Rules of Writing Explained

Reading someone's written work and feeling a significant understanding or appreciation is highly subjective. But identifying a quality writer isn't.