The Juice

By Gene Grabowski
on

Unless Your Name is Trump, Battling the Media Is for Losers

“Never pick a fight with people who buy ink by the barrel.”


By John Pascarella
on

Why Super Bowl Advertisers Get it Wrong, and How to Get it Right

Remember that funny Super Bowl commercial from last year? No? Neither do I. Remember how much that commercial cost? A lot.


By Ryan Schaefer
on

Why You Should A/B Test Your Next Email Marketing Campaign

It’s a simple concept: send out multiple versions of an email to see which one performs the best.


By Ryan Schaefer
on

This Week in Social from kglobal

Check out some of the best from some of the brightest (and me).


By Ryan Schaefer
on

The 10 Rules of Writing Explained

Reading someone's written work and feeling a significant understanding or appreciation is highly subjective. But identifying a quality writer isn't.


By Ryan Schaefer
on

How to Get More Social Media Followers

If you’ve decided that building your network on social is a priority, here are some best practices to help guide you.


By Janet Quintero Pena
on

Refinery29: Not Your Typical Media Brand

Refinery29 is not your typical beauty and lifestyle media publication as it continues challenge media representations.


By Ryan Schaefer
on

Front-End vs Back-End vs Full Stack for Beginners

Web development is becoming an increasingly valuable skill. While platforms like Wordpress, Squarespace, and Wix aim to enhance usability for non-programmers, complex user interfaces and styles are necessitating a higher level of coding ability. 


By Elliot Carter
on

@POTUS And The Social Media Transition of Power

On January 20th, 2017 the @POTUS Twitter account will transition from Barack Obama to the 45th President of the United States.


By Janet Quintero Pena
on

Crisis PR Lesson for Wells Fargo: Show Me, Don’t Tell Me

At last! Wells Fargo has announced CEO John Stumpf’s resignation.


thoughts, information and musings from the orange juice-drinking, brand-focused, politically-inspired, communications & digital fanatics at kglobal.





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