Flying to Friendlier Skies: A Warning for United Airlines, Business and Politicians in a Populist World

By Scott Sobel

United’s stocks are on a roller coaster ride and not in a good way. United Airlines and other airline carriers aren’t the only businesses and stakeholders who should take heed.

United is super-focused on day-to-day reputational survival. The carrier is digging its way out of the PR mess following the viral video of the United passenger being forcibly removed from an over-booked flight last week and the shockingly tone-deaf United CEO’s response to the initial reports. United’s various corporate teams are coping with myriad legal, marketing, internal and external reputational and otherwise conundrums.

Read the full article in CommPRO.

If you’re looking for an award-winning public relations and media relations counselor with over 40 years of experience, contact Scott directly.


Scott is a Senior Strategy and Communications Executive at kglobal. His focus is crisis communications for a variety of verticals, including healthcare, cybersecurity, higher education, aviation infrastructure transportation, national security, multi-level marketing, and complex litigation of all kinds. He excels at using community relations and media relations strategically in clients’ best interests. He also has advanced video production capabilities. You can read his tips on the kglobal blog or email him.