United’s stocks are on a roller coaster ride and not in a good way. United Airlines and other airline carriers aren’t the only businesses and stakeholders who should take heed.
United is super-focused on day-to-day reputational survival. The carrier is digging its way out of the PR mess following the viral video of the United passenger being forcibly removed from an over-booked flight last week and the shockingly tone-deaf United CEO’s response to the initial reports. United’s various corporate teams are coping with myriad legal, marketing, internal and external reputational and otherwise conundrums.