The 3 Power Points of Presentations

By Jenny Nuber

Presentations are a lot like blog posts. Good ones should be succinct, engaging and leave your audience with something to take home. We’ve all been to our share of horrible presentations—I’m pretty sure I don’t have to tell you the things that will put your audience to sleep.  Instead, here are the three things I’ve learned to build my presentations around:
 

  1. Less Text, Better Visuals.

    No one likes a Power Point crammed with text. And if you’re reading directly off of your Power Point, I guarantee you your presentation is a snooze fest. Slide decks serve two purposes: to present compelling visuals to highlight what you are saying; and to structure a presentation with key words that will trigger what you say next.  Everything you say should NOT be written on a slide behind you, and the more images you have the better.
     
  2. Engage With, Not Talk At.

    This is the big one for me. Yes, a presentation is by its nature me presenting some knowledge I have that my audience doesn’t. But the real reason people are there is to learn from you. People learn by having a conversation—asking questions, hearing what others are thinking, and reacting in real time to the information you are presenting. I always try to save at least half of my allotted time for some combination of group exercises and Q&A.
     
  3. Always Offer A Freebie.

    I like to always give the audience something tangible to leave with. If I’m giving a talk on social media it's a “Guide to Twitter Success.”  If I’m talking about strategic media relations I pass out “How To Build a Media List That Actually Works.” People like it when you give them a practical application for whatever you just presented.  It’s also a great way to get your contact information and your company’s value proposition into the hands of everyone in the room.
     

This is the sixth in a series of blog posts focused on the three things Jenny wants you to know on any topic. Check out the first, second, third, fourth and fifth entries here.

If you’d like to explore innovative ways to better reach the audiences that matter most to your bottom line, contact Jenny directly.


Jenny is a Partner at kglobal. She builds and executes multifaceted campaigns that combine the disciplines of public relations, public policy, digital strategy, grassroots, marketing and branding, and is particularly focused on pursing new projects in food and agriculture policy and marketing. Jenny writes about industry trends and best practices, with a little pop culture thrown in for good measure. Follow Jenny’s musings on Twitter @NuberTweets, check out her tips on the kglobal blog or e-mail her directly.