This is a huge story with significant and long-term implications that certainly will trigger in-house audits of behavior by athletic departments across America. In-house and outside PR and legal counsel are strapping-in for a long ride.
The U.S. Attorney’s Office for the Southern District of New York levied fraud and corruption charges against four college basketball assistant coaches at the University of Arizona, Auburn University, Oklahoma State University and the University of Southern California. Managers, financial advisers and representatives of Adidas have also been charged with federal crimes. This story and case will have legs for a long time to come. There is just too much money at stake and too much money swirling around high-profile college sports for this issue to disappear quickly.