Will Fraud and Corruption Charges Against NCAA Basketball Coaches Have Long-Term Implications? You Bet

By Scott Sobel

This is a huge story with significant and long-term implications that certainly will trigger in-house audits of behavior by athletic departments across America. In-house and outside PR and legal counsel are strapping-in for a long ride.

The U.S. Attorney’s Office for the Southern District of New York levied fraud and corruption charges against four college basketball assistant coaches at the University of Arizona, Auburn University, Oklahoma State University and the University of Southern California. Managers, financial advisers and representatives of Adidas have also been charged with federal crimes. This story and case will have legs for a long time to come. There is just too much money at stake and too much money swirling around high-profile college sports for this issue to disappear quickly.

Read the full article on CommPRO.

If you’re looking for an award-winning public relations and media relations counselor with over 40 years of experience, contact Scott directly.

Scott is a Senior Strategy and Communications Executive at kglobal. His focus is crisis communications for a variety of verticals, including healthcare, cybersecurity, higher education, aviation infrastructure transportation, national security, multi-level marketing, and complex litigation of all kinds. He excels at using community relations and media relations strategically in clients’ best interests. He also has advanced video production capabilities. You can read his tips on the kglobal blog or email him.