Social Media Grassroots Linsanity Ritz Carlton Angry Birds Rick Santorum Heathcare Mexican Syndrome Google Wallet 1-800 Flowers email insight Meow
  • Controlling your spouse with digi_roots

    GrassrootsFirst let me clarify that the guy writing this post does not consider himself a member of our grassroots team here at global. However, as each campaign we work on goes by, the line between the digital team and the grassroots team is becoming more and more blurred. The reality is social media and grassroots are just words that both had the same end game when you are talking about advocacy: spur up conversation...

  • Linsanity: PR Gold for the New York Knicks

    LinsanityWhat Jeremy Lin has done for the Knicks is nothing short of a miracle. The Knicks are relevant again. He has revitalized the entire organization, increasing profits and turning the Knicks into a playoff caliber team. Since Linsanity began, Knicks ticket prices have gone up by 27 percent, traffic to the official Knicks website has skyrocketed, Lin’s jersey has...

  • Dollars and Scents: Scent Branding is the New Black

    Ritz CarltonWhen I was in California for the holidays, my family paid a visit to the local Ritz-Carlton for a round of bubbly and hot buttered rum. When we entered the hotel, there was one thing that all of us immediately noticed, and it wasn’t the a capella singers, or the twelve-foot gingerbread house, or the modern open-air fire pits: It was the scent. It didn’t smell like a candle, or a cleaning product...

  • Was Obama’s Contraceptive Announcement planned?

    Rick SantorumWhen President Barak Obama announced that religious institutions would be required to provide contraceptives to its employees’ as part of their healthcare plans many religious institutions, not the least of which being the Catholic Church, were up in arms. Then Obama announced a compromise where the healthcare providers could contact employees directly. Many claim that he caved to pressure, but I think...

  • Keeping Your Brain Healthy One Game at a Time

    Angry BirdsEvery morning, when I get on the metro, I invariably see at least one person playing Angry Birds, the smash hit of mobile gaming last year. Bringing in an estimated $100 million in 2011 for their creators, Rovio, the game may be like a bad drug addiction, but could it be good for your brain? According to a study published this month in Archives of Neurology it very well could be...

  • The “I think Taco Bell is Real Mexican” Syndrome

    Mexican FoodFear not, all my blogs will not be about Twitter. It just happens that there has been such amazing fodder in the T-verse lately that I can’t resist. This week, it is doubly true. Not only has there been a scandal, but it also happens to involve one of my favorite guilty pleasure foods…. The Chimichanga.

  • Google's "Wallet" once again safe?

    Google WalletAfter a brief scare, Google claims its new ‘Wallet’ service—an app that turns smart phones into wave-and-go-style payment devices—is once again safe for use. According to the company, a glitch was fixed that allowed for exploitation of Wallet’s pin system—the only authentication measure standing between users and their prepaid funds...

  • 1-800 Flowers’ V-Day Hangover

    1-800 FlowersNothing illustrates Valentine’s Day quite like the flood of indulgent treats—from chocolate, to balloons, to, of course, flowers. Needless to say, V-Day is one of the biggest days for flower deliveries, second only to Mother’s Day. In the weeks before Valentine’s Day, many love-struck consumers found themselves scouring the internet for the perfect bouquet, deliberating over the type, arrangement and color of flowers...

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thoughts, information and musing from the orange juice-drinking, brand-focused, politically-inspired, communications & digital fanatics at k-global.