We get that a lot (even from our relatives). The answer is we are more than just a pr firm. Many of us have worked at PR firms and we've found that when you define yourself by a tactic rather than an outcome, you focus on well...the tactic and not the outcome. So while media hits can be great, they're worthless unless they're directly tied to our client's bottom line.
"So what are you then?"
You know those movies where they get a team of specialists who are the best in their fields to come together for some cool mission? Well that's us. We have the branding gal, social media guy, crisis communications gal, t grassroots guy... everything but the demolitions team. Then in our secret hideout (OK it's really just our offices) we team up to help our clients grow and protect their business.
"Nice movie, but how can that help me?"
Let's say you're a corporation looking to expand into a new market. Our branding team will help make sure you are creating the most effective image, our strategic communications team will help make sure you speak most persuasively in your new market, our grassroots team will make sure you have influential allies on the ground supporting your brand, our public relations team will make sure you get media coverage directly linked to growing business in the market and our digital team will make sure you use the latest technology to communicate to your new customers.
"But what if we're on the defensive?"
So you're a trade association and you're worried about potentially damaging legislation. Our government relations team will identify and educate key legislators, our grassroots team will activate influential allies to rally to your cause, our strategic communications team will work with our research team to identify the most impactful messages and messengers and the social media team will use the power of online activism to create a groundswell of support for your position.
Intrigued? 