In short: We're content creators who operate in the world of creative nonfiction. Whether you're trying to promote the importance of public research institutions, protect an American icon, or introduce Congress to a foreign leader, we work outside the box – taking to the streets, small screens and digital airwaves – to inspire action around the issues that most affect your bottom line.
So, how do we do it?
Credit our so-good-it-should-be-patented Philosophy of Circles. At the center of every circle are the make-and-breakers; say, the members of Congress voting on an issue, or the consumers that you want to buy a product. To get to these targets, we need to raise awareness among the people who impact their decisions – their circle of influence. This circle may be comprised by the general public, civic leaders and community organizations, or members of the media. No matter who is in this circle, our goal remains the same: raise awareness, create a receptive media audience, and recruit key stakeholders to become your ambassadors. By telling compelling narratives, we connect these influencers and inspire them to deliver coordinated messages on your behalf, again...and again...and again...until: Voila! Goal achieved.
Most people call what we do public affairs, or marketing, or maybe even strategic communications. We call it winning, kicking butt, and doing whatever it takes to achieve results for our ambitious clients. We succeed when you do.