A Chicago-based financial think tank – Truth in Accounting (TIA) – wanted assistance calling national and state media attention to their government financial data. TIA wanted their messages to be heard by two key audiences: (1) the public, to help inform voters about government financials and encourage them to hold elected officials accountable, and (2) elected officials, to urge them to bring financial reporting standards up-to-date.
We implemented a targeted earned media initiative – pitching stories at the state and national level about TIA’s data, key messages, and important issues. To bolster TIA’s grasstops strategy and name recognition amongst decision makers, we’ve secured and publicized speaking opportunities including radio interviews, conference panels as well as meetings with congressional staff on Capitol Hill.
Before we began working with TIA, the think tank had 46 media hits in the previous 12 months. Now, in our fourth year, we have helped increase media coverage over 3,500 percent.
We’ve placed over 1,300 stories and over three-dozen opinion-editorials in major U.S. national and state outlets, such as the Washington Post, Associated Press, Investor’s Business Daily, Boston Globe, Washington Times, Fox News, The Hill, Baltimore Sun, Houston Chronicle, Huffington Post, and many more. And word spread.
Illinois Governor Bruce Rauner, the Nevada Assistant Controller, and New Mexico State Senator George Munoz, among others have applauded and encouraged TIA’s work. Their work also provoked comments from New York Governor Andrew Cuomo’s office, and the Delaware State Treasurer. Partnering with their leadership, we’ve helped TIA increase their name recognition and become an established thought leader for government finances.
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