About Major General Frost
Major General Malcolm B. Frost (Ret) is a Communications, Media Relations and Leader Development executive with over 30 years of experience providing large-scale strategic and operational leadership and oversight in the Indo-Asia-Pacific, Middle East, Europe, and the United States for the United States Army – successfully leading the evolution of soldier training programs in peace and war from platoon through 2-star command level.
Maj. Gen. (Ret) Frost served as the Chief (Director) of Public Affairs where he developed and led all strategic communications plans and roll-outs, national media relations initiatives, and community engagement for the 1.5M person Army. As Deputy Director for Operations, he led planning and operations of the U.S. Dept. of Defense and Joint Staff National Military Command Center performing worldwide monitoring, crisis action, and strategic nuclear and current operational watch functions. Additionally, he led the initial analysis of developing global military, political, and environmental situations that impacted the U.S. As Director of Operations, U.S. Army Pacific, he led operations, training, and development of operational war and contingency plans, theater campaign and security cooperation plans, and exercise development with other Armies in the Indo-Asia-Pacific region.
In his last assignment, he spearheaded the Army’s initial entry training enterprise and was responsible for annually transforming 130K civilian volunteers into soldiers who are disciplined, fit, skilled, and imbued with values. He also led the Army’s $350M holistic health and fitness revolution including implementation of the Army’s first new fitness test in 40 years. As senior commander for Fort Eustis, VA, he was responsible for operations, training, sustainment, life support, health and welfare of its 22K residents.
Maj. Gen. (Ret) Frost has been deployed to combat several times in a variety of leadership and command positions. He deployed to Bosnia-Hercegovina as a company commander in 1995 and deployed twice to Iraq as commander of an 800 person Cavalry Squadron operating in Tal Afar during the Surge in 2006-7, and as commander of a 5K person Stryker Brigade Combat Team operating in Diyala, Salah ad Din, and Kirkuk provinces in 2010-11. Additionally, he deployed as Director of Operations of a 4K person airborne brigade task force in Afghanistan in 2002-3.
In addition to a Bachelor of Science Degree in Human Resources Management from West Point, Maj. Gen. (Ret) Frost holds advanced degrees from Webster University and the U.S. Army War College in Human Resources Development and National Security Strategy, respectively. He is the recipient of the Distinguished Service Medal x2, Defense Superior Service Medal, Legion of Merit x3, Bronze Star Medal x3, Air Medal, Army Commendation Medal x6 including one for Valor, Combat Infantryman Badge, Master Parachutist Badge and Ranger Tab. He is a Certified Project Director and is the recipient of the U.S. Department of State Meritorious Honor Award for reconstruction, civic and humanitarian achievements while serving in Iraq.