Tom traded in dreams of being second baseman for the Pittsburgh Pirates, to dive headlong into the world of communications. As kglobal’s first Chief Creative Officer in 2010, he is back for his second tour of duty. He calls upon 20+ years of strategy and design work in political campaigns, issue advocacy and corporate branding to lead the creative and marketing studio. Working closely with the team, Tom ensures that clients articulate a compelling brand story and craft an effective marketing strategy integrated across all communications channels, including social media, public relations, digital marketing and traditional advertising.
Tom has worked in corporate America, for a non-profit, multiple agencies and even spent 12+ years as a Partner/Creative Director of a small, spunky D.C. based creative agency called Project BIG fish. Prior to returning to kglobal, where he was instrumental in building the creative practice, Tom spent eight years as an executive director of brand and marketing for Streetsense, an experience-focused strategy and design collective that creates brands people love and places people love to be
His strongest traits are in thinking quick on his feet, getting the best out of his team and uncovering creative angles for just about any campaign in both traditional and new media. Some of his most prominent clients range from pretzels to prime ministers, including Logitech, Ultimate Ears, Sassoon, Mountain Trek, HK Anderson, Johnson & Johnson, Mamont Vodka, Nike, Girl Scouts, Mrs. Fields, Jostens, APLU, Higi, Partnership for a Healthier America, The Maple Guild and The Georgian Dream. Tom is a graduate of Virginia Tech with a masters certificate in digital marketing from San Francisco University.
One more thing…In addition to his day job, he is also the co-host of the critically-acclaimed podcast, The Lupe and Royce Show with Lupe Fiasco and Royce da 5’9″, and executive producer of Logitech’s LogiTalk.